It stands to reason that if the product information you provide is poor quality, your business will inevitably pay a price, and not just in financial terms. We look at the consequences of using poor-quality product data, ranging from inconvenient to lethal.
With a PIM, you can make your product information stand out from the rest. We look at how you can get the best out of your content – digital assets, copy and range of information – to make the customer experience compelling and persuasive.
A common problem with product data is that it often flows around the organisation in apparently random, incomplete, incorrect, outdated, or duplicated forms. A fast-moving business tends to have neither the time nor the capability to seriously address these issues. That is when a data management consultant can provide invaluable expertise in addressing the above problems
The quality of your digital shelf defines not only the volume of your sales revenue, but also the value of your brand to consumers. read more about the advantages of using a PIM solution to optimise your digital shelf.
Nowadays, the omnichannel customer journey needs to allow your customers to research and shop across a wide range of platforms, online, in-store, or, in the case of B2B, from a data pool like Icecat. With a PIM, it’s in your hands to make sure they experience a smooth, problem-free, and fruitful interaction with your brand.
If you want your product offer displayed on the big marketplaces with lots of reach, you needd to ensure it is compliant with the requirements of those marketplaces.
Your digital shelf represents your brand’s face to the world. Read our article on the five important areas you need to pay close attention to when establishing your digital shelf strategy.
When you syndicate your product information to your sales channels, you want it to be tailored and adapted to the precise attributes of each channel. A PIM solution helps you to do this.
An excellent product experience will engage customers to the extent that they will be heavily influenced in their purchasing journey. At the heart of PXM is high-quality product information. We look at the relationship between PIM and the product experience, and how the former can enhance the latter.
Who do you need on your PIM project team? Who are the stakeholders and users involved. Getting the right people together is crucial to the success of your PIM implementation. We look at the key figures who need to be there from the start.